As part of its network and customer experience improvement measures to help Rogers and Fido customers combat unwanted calls, Rogers, a Canadian telecommunications and media company, has introduced the Spam Call Detect feature. The Adaptive AI-powered spam call detection feature helps customers avoid unwanted and fraudulent voice calls. The tool monitors incoming calls in real time and notifies customers of suspected spam or fraud.
Spam call detection feature
Spam calls and unwanted calls have become a nuisance and distraction in this era of 24 by 7 connectivity, and the AI-powered Spam Call Detect feature helps prevent unwanted calls and distractions. Rogers says this is one of the ways the company is helping its customers get back to what matters most. The customer’s phone plan must include call appearance and name appearance for nuisance call filtering to work; no other app or downloads are required for this feature.
Adaptive and self-developing analytic engine
The Spam Call Detect Feature uses a proprietary self-learning analytic engine that continuously improves the ability to observe incoming calls on Rogers’ wireless and wired networks in real time. It reviews each conversation and determines whether it is potentially spam or fraudulent.
According to the company, “Incoming calls identified as potential spam or fraud will appear on a phone’s call screen with a warning message such as “Probably spam” or “Probably fraud” to help customers decide whether to answer the call. will become even more accurate in predicting whether a call is unwanted spam or fraud.”
Additional information may also be displayed, such as “Political”, “Non-Profit”, “Survey”, or the company name for the customers. These warnings are in English everywhere except Quebec where they are in French.
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Service powered by Hiya
Spam Call Detect is a service co-developed with Hiya that builds on the efforts Rogers has already taken with the CRTC (Canadian Radio-Television and Telecommunications Commission) to combat unwanted calls. These measures include Universal Call Blocking, which blocks calls from phone numbers that do not comply with North American or international dialing plans, and STIR/SHAKEN, which verifies caller ID information for voice calls based on Internet protocols.
Spam Call Detect costs
Spam Call Detect is now automatically available at no additional cost to Rogers and Fido wireless and home phone customers with Call and Name Display functionality. Since the start of the implementation, the telco has flagged more than 250 million spam/fraud calls for its customers. The Spam Call Detect feature will be deployed network-wide and will automatically apply to all phone plans. Customers cannot opt out of this feature. In addition, as part of this feature, Rogers is rolling out the Name Display feature to everyone at no additional cost.
Rogers and Shaw continue transformative fusion
In another major update, Rogers Communications has received final regulatory approval with terms to acquire Shaw Communications, creating a No. 2 telecom company in Canada. Rogers reaffirmed the company’s merger commitments today.