The decision to allow the Prince and Princess of Wales to participate in Wednesday night’s NBA game between the Boston Celtics and the Miami Heat has been described as a “significant own goal” by the Palace by a public relations and reputation management expert.
Commentator Edward Coram James analyzed Kate and Prince William’s engagement on their first day in Boston after a small section of NBA fans jeered the royals and shouted “USA” as they appeared on the maxi screens at TD Garden in the downtown Boston appeared.
Go Up’s CEO told Express.co.uk: “In some ways, the Palace’s decision to send the Prince and Princess of Wales to the Boston Celtics was an important own goal.”
Mr. Coram James went on to say that Boston is a city that “carries a decidedly anti-traditional elite and thus anti-royal undercurrent”.
This, combined with the city’s “progressive left-wing politics” and the popularity of anti-royalist cultural phenomena such as the musical Hamilton, created the “perfect storm” for the pair to face some resistance during the NBA game with the United States basketball team. the capital of Massachusetts, the expert said.
Despite the incident during the game and the anti-traditional elite attitude the pundit cited, people in Boston have given Kate and William a warm welcome and large crowds have gathered on Wednesday and Thursday to catch a glimpse of the royals and show their appreciation for them.
However, the Prince and Princess of Wales’s response to the scattered boos and chants could help the royal family gain some support, the PR expert continued.
He said: “It obviously makes sense to strengthen your main base of support by having the royals perform among royal sympathizers in a largely pro-royal UK.
“However, a core characteristic of winning hearts and minds is to pull off tough performances to an unfriendly audience, and do so with humility, grace, good humor and resilience.
“This is something the Royal Family has never shied away from, most memorably on their recent trips to the Caribbean.”