Nusret Gokce, who went viral on social media for the flamboyant way he salted his steak, opened Knightsbridge restaurant in September 2021.
This week, Nusret UK Limited, the company behind the restaurant, released its accounts with Companies House, revealing it was “outperforming expectations” and making a profit of £2.3m in 2021.
That makes it one of the most profitable restaurants in London. It is unusual for restaurants to make a substantial profit in their first year.
Wild numbers may seem unsurprising, though, given how expensive the Nusr-Et menu is, even for London.
Despite Nusr-Et receiving widespread negative reviews — Jimi Famurewa of the Evening Standard declared it a “categorically bad restaurant” in his scorching panning of the place — diners reportedly spend thousands of pounds on diners at the eatery, where Gocke’s signature Golden Giant Tomahawk steak sold for £1450. It has since been reported that the gold-coated steaks are now off the menu.
Nusr-Et fans include David BeckhamNaomi Campbell, Leonardo DiCaprioSnoop Dogg, P Diddy and Drake, all of whom have been spotted in his restaurants.
Footballer Wayne Rooney treated his four sons and his wife Coleen to the £630 steak, with TOWIE starring? Gemma Collins admitted she felt guilty about how much she spent in the restaurant.
But despite its wild success and glamorous clientele, Salt Bae has been heavily criticized for its the dazzling prices of the restaurantespecially when it was revealed how little he pays his staff.
The Turkish social media sensation came under fire for allegedly are cooks only pay £12 an hour-the same price Nusr-Et sells corn on the cob for.
Despite being synonymous with the Nusr-Et restaurants, Salt Bae is not listed as a director of Nusret UK, the company that has reported making £7 million, which is registered at the London address of Turkish conglomerate group Dogus International Limited. .
The London restaurant is one of many, as Gocke has steakhouses all over the world, including in New York, Dubai and Istanbul.
In November 2021, six weeks after the site opened in Knightsbridge, Salt Bae left the UK to open another restaurant – his 28th – this time in Saudi Arabia.