Say it! Dior releases garden tools including shovel, rake and chair … with £ 7,100 price tag
- Dior expects customers to shell out £ 7,100 for its latest buccoli accessory
- It is engraved with the Dior name and ‘decorated with bull calfskin’
- Fashion-conscious gardeners are informed that the shovel ‘is ideal for digging’
It is sold as a gardening kit, but you will not want to have this particular shovel knotted in your dirty weeds.
Luxury French fashion house Dior expects customers to shell out £ 7,100 for its latest bucolic accessory, which includes just a seat, a small shovel and rake.
Engraved with the Dior name and ‘decorated with bull calfskin’, fashion-conscious gardeners are informed that the shovel is ‘ideal for digging’ with ‘a hand rake for rake’.
The ‘on-the-go gardening kit’ also has a ‘folding seat’ inspired by the House’s iconic Saddlebag ‘with a magnetic flap bag to store small garden supplies.
Luxury French fashion house Dior expects customers to shell out £ 7,100 for its latest buccoli accessory, which includes just a seat, a small shovel and rake
The shovel and rake seem to offer few advantages over those available on Amazon for less than £ 10, with the only notable differences being the bull calfskin handle and the ‘Dior’ signature engraved on it.
The set, made in Italy and sold in a choice of black or beige, is described as ‘an ode to the art of gardening’.
It has limited stock in Britain and can only be purchased at Dior’s New Bond Street boutique in central London. Customers must book the ‘exceptional set’ online and book an appointment by filling out an online form.
The design concept was formed by Kim Jones, the brand’s creative director, who personally designed the gardening set as a tribute to company founder Christian Dior’s widely known love of gardens and flowers. Mr. Jones, a British designer at the prestigious London fashion college Central Saint Martins, is an urbanite known for his edgy, streetwear-inspired designs. He spent his formative years “traveling with family to exotic places in Africa and the Amazon”, according to the Business of Fashion 500 industry index.
This is not the first time Dior has gotten green fingers, with the brand’s ‘Lucky Milly’ nature collection featuring a £ 350 apron and £ 230 pair of gardening gloves to offer customers an ‘elegant interpretation of gardening’.
The new gardening kit has caused outrage online due to its exorbitant price tag, with some critics complaining it costs more than a car and is ‘unnecessary’.