while prices in the UK during the cost of living crisisShoppers are shocked by the surge of one default errand Item: Lurpak Butter sells for over £9 a pack.
In Iceland, a kilo of Lurpak costs £9.35, while at Sainsbury’s online a 750g tub costs £7.25.
In tesco, it costs £8.98 per kilo, and in Iceland £5 for 500g, or £10 per kilo. Elsewhere it costs £9.98 per kilo in Morrisons.
The lowest prices were co-opwhere it costs £7 per kilo, and waitrosewhere it is £7.50 per kilo.
Despite the shocking prices, some consumers took to social media to poke fun at Lurpak’s astronomical price tags. One said: “Lurpak got a very expensive £7.25 at Sainsbury’s!”
Another added: “Diabolic, cheaper to make yourself.”
A third commented: “That’s disgusting, I would never pay that. Just jam on toast would cost over a tenner, absolutely not.”
The record prices come as the country faces its highest inflation rate in more than 40 years, currently 9.1 percent, the highest since February 1982, when it hit 10.2 percent.
Arla Food’s chief commercial officer, Peter Giortz-Carlson, whose company sells Lurpak, said he had “never seen anything like it” in 20 years in the industry.
Speaking to Sky News, he said: milk farmers lose money on farms because of the rising cost of fertilizer and fuel.
Sainsbury CEO Simon Roberts said the pressure “will only increase over the rest of the year”, adding that he pledged to invest more money to improve value for shoppers.
He added: “We really understand how difficult it is for millions of households at the moment and that is why we are investing £500 million and doing everything we can to keep our prices low, especially on the products customers buy most often.”
Marc Gander, a spokesperson for The Consumer Action Groupsaid that while shoppers are rightly alarmed, “they’d better not be shocked anymore, because that’s the way it goes”.
“But there are many other alternatives, including own brands that are much cheaper,” he added. “It’s a mystery why Lurpak has to cost almost £10 a kilo, when own brands are often about half that amount.”
A Sainsbury’s spokesperson added: “The price of products will be affected by a range of factors, including manufacturer’s costs, and we are doing everything we can to limit rising costs where possible.”