Sprite is ditching green plastic bottles in favor of more environmentally friendly clear bottles. OLASMEDIA TV NEWSThis is what we have for you today:
Sprite trades in its iconic green plastic bottle for a new, clear bottle that is more recyclable.
On Wednesday, the Coca-Cola Company released a pronunciation announced that starting August 1, the company would change the packaging for its lime-lime soda from green to clear plastic as part of an effort to reduce plastic waste.
Sprite bottles will now be clear instead of green for environmental reasons, the Coca-Cola Company said in a press release on Wednesday, July 27, 2022.
Coca-Cola Company
Sprite’s current packaging contains green polyethylene terephthalate (PET). Although it is recyclable, it cannot specifically be recycled into new bottles.
“By taking colors out of bottles, the quality of the recycled material improves,” Julian Ochoa, CEO of R3CYCLE, a plastics group that partners with Coca-Cola to help recycle bottles, said in a statement. “This transition will help increase the availability of food-grade rPET. When recycled, clear PET Sprite bottles can be remade into bottles, contributing to a circular economy for plastics.”
Sprite bottles will also feature an updated logo and packaging design, but retain the recognizable green for the label.
Other Coca-Cola drinks that use green bottles, including Fresca, Seagram’s and Mello Yello, will switch to clear bottles in the coming months, the company said.
Coca-Cola also announced that a majority of Dasani bottles sold in the US and Canada will switch to 100% plastic bottles starting this summer.
“We saw how much the 100% recycled PET message really resonates with our customers and consumers, especially DASANI fans whose sustainability expectations are particularly high,” said Chris Vallette, senior vice president of technical innovation and stewardship for Coca-Cola North America. .