The festive opening of NIO House Amsterdam marks an important step in NIO's global expansion

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Amsterdam, The Netherlands — The “NIO House | Amsterdam” has officially opened its doors. The grand opening event was attended by NIO's Founder, Chairman and CEO William Li, Co-Founder and President Qin Lihong, representatives of NIO's European user community, and more than 200 partners and guests. William Li and General Manager NIO Netherlands Ruben Keuter jointly performed the ribbon cutting ceremony.

NIO House | Amsterdam is located in the historic Metz building at Leidsestraat 32-34 in the center of Amsterdam, close to Keizersgracht, Dam Square and the Royal Palace. The Metz Building, built in 1891, is a protected historic monument and was the tallest private building in Amsterdam at the time. It has witnessed countless important cultural and social events in Dutch and European history.

In collaboration with the renowned Dutch architectural firm MVRDV, NIO has breathed new life into the Metz building. MVRDV infused the building with NIO's unique design elements, combining modern style with the building's classic facade, enhancing its transparency and artistic appeal. The eight-story, 2,700-square-foot space offers an immersive experience with car viewing, dining, office space, childcare, exhibitions, lectures, relaxation, reading and social gatherings. Each floor is designed with a different theme that focuses on the user community, giving visitors different views and experiences of the city. NIO has also introduced a special mocktail, the 'Tulips from Amsterdam', exclusively for NIO House | Amsterdam, served in the café area.

On the fifth floor you can see the series 'Traces of Life', a student project created in collaboration with NIO Life and the Eindhoven Design Academy (DAE). NIO Life, NIO's original lifestyle brand, supports emerging talent and offers an innovative platform through this collaboration with DAE (Design Academy Eindhoven).

“NIO House is an essential part of the NIO community and strengthens the connection between the brand and its users. NIO House | Amsterdam wants to provide an open space for visitors and contribute to the prosperity of the local community,” said William Li, “NIO House | Amsterdam is NIO's largest NIO House in Europe and marks an important step in our global expansion. Since 2021, we have established a complete operating system in the European market, consisting of products, technology, service and community, shaping a joyful, car-centric lifestyle. We will continue to improve our service infrastructure in Europe, improve user satisfaction and contribute more to the local community through NIO House. We warmly welcome everyone to NIO Huis | to visit Amsterdam when traveling through Europe.”

Since 2021, NIO has made substantial progress in its European operations. As of May 23, 2024, six mass-produced models – ES8, ET7, EL7 (ES7 in China), ET5, ET5T and EL6 (ES6 in China) – have entered the European market. NIO has set up 43 battery swapping stations and 46 charging stations and connected more than 500,000 third-party chargers in Europe. The “Power Travel, Forces and Castles Route” connects Rotterdam and Munich. NIO has built seven NIO Houses, eight NIO Spaces and 55 NIO Service Centers in Europe. Over the past three years, the European NIO Houses have organized 1,450 community events for local users, with 186 members of the European User Advisory Board participating in building the NIO brand, growing together with NIO and marking the company's full entry into have represented the European market. local community building.

NIO House is a place where NIO users can share fun and grow together. Since the opening of the first NIO House | Beijing Oriental Plaza in November 2017, NIO established 154 NIO Houses worldwide.

Press release & images from NIO.