Robert Triggs / Android Authority
TL; DR
- Google's latest ad in the #BestPhonesForever series introduces iPhone parents, Mr. and Mrs. “i.”
- The ad shows off Pixel's Audio Magic Eraser, which reduces background noise in videos.
- The ad is part of Google's ongoing light-hearted campaign showcasing the Pixel's features compared to the iPhone.
Google's marketing for the Pixel series often under the radar, but one campaign that has consistently delighted audiences is the ongoing campaign #BestPhoneForever series. These commercials highlight the camaraderie between Pixel and iPhone, ultimately showcasing a unique Pixel feature not found on iPhones. The most recent ads in the series featured the Pixels Circle to search And Magic editor possibilities.
In this latest episode, aptly titled 'Family Dynamics', we meet iPhone's parents – Mr and Mrs 'i' – who are depicted, fittingly, as the classic iPhone models from 2007. Mrs 'i' has a bright pink case , which certainly looks like something my mom used to use on her phones.
Pixel, ever the friendly guy, amazes Mr 'i' with the Audio Magic Eraser's ability to mute background noise in videos, demonstrated by effortlessly muting the sounds of a blender and a lathe.
In a playful moment, Mrs. “i” takes off her tap shoes and Google takes the opportunity to remind viewers that the Pixel 8 and Pixel 8 Pro are the exclusive devices with Audio Magic Eraser.
This clever ad is the 18th in the #BestPhoneForever series, which has been running for about a year now. The series has received widespread acclaim and most of its videos have received millions of views. One fan's comment perfectly captures the sentiment shared by many: “Please keep making these forever. This is my favorite ad campaign of all time.”
Who knows, maybe one day Apple will flip the script and make fun of Google for the features Pixel lacks. If Apple were to create such an ad, what features do you think Apple would boast that Pixels don't have? Let's hear your thoughts in the comments below.