This article contains affiliate links. We earn a small commission on purchases made through one of these links, but this never influences the opinion of our experts. Products are tested and assessed independently of commercial initiatives.
When it comes to choosing a new atmosphere or fun-inducing toy, there’s plenty of choice – so how can a new brand stand out?
Our eyes are drawn to a brand new sex toy company The Oh Collectivewho has done just that with a brand ethos based on sexual exploration infused with ancient welfare traditions.
This innovative brand is making waves by offering products and bundles with a story to tell the Turn Me On gift set (£36), which includes a sensual massage oil candle and Gua Sha tool to amplify bodily sensations the Break-Up Gift Bundle (£63), which includes the brand’s powerful Kit G-Spot Vibrator and Joy Jelly, described on the website as “the perfect way to help you forget about your ex.”
Inspired by Asian wellness traditions, largely because founders Eden Chiang, Diana Lin, Simona Xu and Winxi Kan are four Asian immigrant girlfriends, the Oh Collective takes a holistic approach to sexual wellness and the role it plays in our overall well-being.
‘We found that 63% of respondents seek more excitement in the bedroom, but often don’t know how or are intimidated by what they encounter. Through thoughtful design and beautiful products, we want to nudge them and their partners to embark on that journey of self-discovery,” says Eden Chiang, co-founder of The Oh Collective.
An added plus for the brand is that the products are thoughtful and well researched, created with sexologists and the community of The Oh Collective – reflected in the brand’s groundbreaking products.
The founders also host a weekly podcast that challenges sexual taboos, with guests like sex positivity influencer Reed Amber discussing various kinks, fetishes, and the importance of staying true to yourself.
The Oh Collective also gets involved in the sexual wellness community by organizing events. A recent example is a sexual health session called ‘Reclaim the Power of the Vulva’, which includes a ceramics workshop at Soho House, in collaboration with Maha Amsterdam and Nike.
So, what are the reviews saying about the Oh Collective?
Although the brand is a relatively new start-up, founded in 2021, there are still some rave reviews on some of the brand’s most important pieces.
Of the Kit Internal & Clitoral Vibrator, one very happy shopper wrote, “Great packaging! I saw this brand on IG and was eager to try it and they are finally shipping to the UK. The atmosphere is super soft and you can hardly hear it under the duvet. Perfect because I live with roommates. I like this brand, I hope they will make more products.’
While another said, “I got Kit for my birthday from one of my besties, he thought it was about time. And boy, it was time. I like how quiet Kit is and how flexible it is. I received a black envelope in my mailbox and even when I unpacked it, my parents didn’t see what I got – that’s how beautiful their packaging is! I love it and love the surf too.’
While of the Pixie Mini & Mighty clitoral vibrator (£50) also received rave reviews from customers, including one who wrote, ‘I’ve never had anything so intense! Don’t let the size fool you, it’s a hit!!! I like this mini vibe.’
While another commented, ‘This is my second product from this company and I love both! Strong vibrations that last as long as I need, so no battery dying! Easy to hold, wash etc.’
And there’s a special deal for Metro readers – just use the code SUBWAY at checkout the brand’s website to receive a free 100ml bottle of Joy Jelly, the brand’s best-selling lube (be sure to add the lube to your basket first to qualify for the promotion).
MORE : Would you like to try ‘wellness’ coffee? Adding vitamins to your morning brew is the new ritual