CREATORS on TikTok love to find their niche, be it dancing, cooking or in the case of TikToker Charles Gross where they discuss high-end luxury products.
Enter: ‘My Birkin’ trend, which is currently taking the app by storm.
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What is the ‘My Birkin’ trend on TikTok?
Charles Gross introduced the audio for the TikTok trend in March when he showed one Birkin bag and another and said, “My Birkin. Another Birkin. But what makes these two Birkins different?”
He was referring to the most famous bag by the French designer Hermès, named after the British actress Jane Birkin.
Since its inception in 1984, Birkin bags have become one of the most coveted handbags of all time.
They will also cost you between $9k and $500k, making them a highly coveted status symboloften seen on the arms of celebrities.
Charles Gross’ video is bizarre enough to grab the attention of millions of viewers.
Of course, other creators on the social media platform decided to use the audio for their comparisons of two similar, but not the same, objects.
What are TikTok makers comparing to the trend?
This is where people get creative, and it’s hilarious.
A maker of #SwiftTok (Taylor Swift fans, take note) compared the singer’s Folklore album to its sister album Evermore.
Another video shows when a dad stepped into the trend and compared his identical twin baby girls.
There is also one where the creator discusses Outlook and Gmail.
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If you know, you know.
Finally, there is a video comparing Diet Coke to Coke Zero.
It’s all fun and Charles Gross has even marked some of his favorites with duets in the app.
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How can Charles Gross pay for all the products he discusses?
That’s a secret he’ll never tell.
Gross seems to be rich, but he also has a lot of brand partnerships.
Many brands have started sending him gifts to get organic marketing.
He occasionally responds to TikTok trolls about his wealth, but does not reveal his profession or whether he comes from a wealthy family.