Importance of SEO for the e-learning industry
Anyone associated with the e-learning industry knows how important and struggling it is to reach the relevant candidates, applicants or students. The easiest way to reach potential applicants is through search engines, for which your site should rank in the top positions of search engine results pages (SERPs). This is where an effective Search Engine Optimization (SEO) strategy can help drive traffic to your website by increasing its visibility in search engines. A higher ranking means more applicants and students will have the opportunity to learn about your e-learning platform. This article will offer five key benefits of SEO in the e-learning industry. We will also discuss a range of essential tools that can help you optimize your website.
Get a link building plan from eLI and optimize your SEO!
Get quality backlinks from our eLearning network and grow your business organically
Why is SEO important for e-learning platforms?
The concept of Search Engine Optimization works the same for eLearning sites as for any other blog or digital marketing site. The purpose of optimizing an educational website is to make information and education accessible to students.
Nowadays, most information is disseminated through blog posts and social media posts. However, if the same information is provided by a credible educational website, it holds more meaning than a social media post. Furthermore, if you are looking for applicants for a specific degree program, you may need to experience some competition in the industry. A well-optimized eLearning website will rank higher, which ultimately ensures more applicants.
Tools to help optimize an e-learning website
Technology has brought us innovative solutions to build strategic marketing approaches online. These tools work effectively and provide reliable assistance to increase website visibility in the e-learning industry. Here we have provided the tools you may need, with their uses for optimizing a website.
1. Keyword Planner
You want to display content on your website to promote the programs offered and educational information. But how will you know what people are interested in or expect from an e-learning platform? This is where a keyword planner helps you.
A keyword planner is a tool that gives you complete insight into the terms and phrases in which students are interested. You can learn about the keyword volume in the specific area that contains highly sought after keywords by students and educators.
2. Plagiarism controller
Since content plays an important role in ranking a website, it is critical for e-learning platforms. Visitors to these platforms will prefer to visit your site if they find it credible, unique and have authentic content.
However, since education has no boundaries and multiple platforms support similar types of courses or topics, there are chances of duplication or similarity of content on different sites. Therefore, it is wise to run the content through a plagiarism tester before publishing it online to ensure its credibility and uniqueness.
Website Grader
This tool performs exceptionally well when it comes to auditing and generates a detailed report on website performance. This online tool provides detailed scores on various aspects of a website like mobile friendliness, SEO and security. In addition to score reporting, it can also break down every section of your site and provide suggestions for improvements.
5 Key Benefits of SEO for the e-Learning Industry
The e-learning industry is constantly evolving through multiple digital channels, and the competition in each channel is drastically improving. In this situation, Search Engine Optimization offers you tremendous benefits, which appear below.
1. Help guide the right audience
People nowadays search for different kinds of information online. If someone is looking for a specific course or degree, they can search for it online and prefer the top results. According to a survey, most Google search users do not even go to the third page of search engine results pages. They only prefer the sites and links that appear at the top positions of the first or second page. Now, if you want to grab the audience, optimize the eLearning platform to gain better visibility than your competitors do.
2.Increase web traffic
Higher web traffic means more people prefer to learn from your platform. Search engine optimization methods can help you promote a website and increase visibility. However, to attract a better audience, create high quality and plagiarism-free content.
Good quality content is the basis of effective SEO techniques. You can do in-depth keyword research to include ranking phrases in your content. Targeting and displaying the right keywords in your content is essential to gaining organic traffic. But be careful not to overuse these keywords in your content as it will be considered by search engine crawlers as keyword stuffing.
3. Increase brand awareness
When you rank higher on search engine results pages, your audience begins to recognize your site as a credible source of information. It helps to develop brand awareness among online communities related to your target audience. SEO helps to achieve those higher ranking results and provides an opportunity to gain backlinks. Ultimately, all of these aspects increase your eLearning platform’s domain and page authority, making it a credible resource among hundreds or thousands of online competitors.
4. Learn more about your audience
With the help of Search Engine Optimization, you can search for the popular topics that your audience is interested in reading. By analyzing your audience’s preferences, you can develop educational materials that meet their area of interest. For this purpose, you can use tools like Google Analytics that provide real-time broad information about your targeted audience’s preferences.
5. SEO is continuous
Investing in search engine optimization and inbound marketing brings tremendous benefits to your website. It’s like a long term investment that is cheap and continuous compared to physical promotion methods. People seem more involved in online content, and the e-learning platform is beneficial. Therefore, Search Engine Optimization offers a continuous and convenient solution to monitor and improvise the promotion strategy of your eLearning platform, even from a handheld device.
Need help with your content creation and SEO optimization?
Use expert help and get ready-made SEO content to boost your rankings. In addition, you get quality backlinks for your website!
Closure
Search Engine Optimization has become the norm for all online websites and platforms. Whether it is the educational industry or a marketing platform, competition is always on the rise to get a more targeted audience. In that respect, Search Engine Optimization plays an important role in keeping a website’s visibility more prominent. SEO is important because it helps students, educators and teachers to reach out to your platform more effectively. For eLearning beginners, it is best to adopt SEO strategies to build a brand image among leading competitors in the industry.