By 8 pm on Friday night, 700 tents had already been set up in anticipation of Saturday’s match. Friday was also the first day the Ground Pass tickets were sold out, and Wimbledon encouraged locals to actively drop off on the night when tickets dropped to £ 5 after 5 pm.
Bonds, pre-match hospitality packages are sold out, and pre-tournament ticket ballots are still popular, so it wasn’t the best-priced ticket sales that affected the number of first weeks. This is a £ 27 ground pass, released every morning and typically occupies about 9,500 of the 42,000 capacity.
Mobile tickets were used for the first time this year along with physical ticketing options, and it’s a common feeling that this works well despite some toothy problems.
Alexandra Willis, Director of Communications and Marketing at the All England Club, said:
“Don’t you know what they can do? We weren’t marketing or promoting the queue for years because we were worried that too many people would come and be disappointed. It hasn’t happened for 3 years [due to Covid]So did people forget it?
“People want to know that if they’re going to make an effort to come, they’re going to come in? We need to see them all. Three years is a really long time. We All behavior has changed. “
Other theories include the broader living cost crisis, the decline in London tourists due to Covid’s rules, and the evolution of tennis at the pinnacle of tennis following the true golden age with players such as Roger Federer, Andy Murray and Serena Williams. Included peak.
“What I find very passionate about this place is to maintain its accessibility,” Willis said. “The mechanism for accessing tickets may change, but the fact that we can still get up and get tickets on the day is something we want to keep.”
Wimbledon also has no plans to introduce another night’s session to deal with potential fan “fatigue” as the roof is now playable until 11pm. One indicator of Wimbledon’s comfort is that viewership has increased by about 20% this year, whether via the BBC platform or through its own digital and social media.