Bharti Airtel, India’s second-largest telecom operator, has announced that it has acquired a strategic stake in Bengaluru-based startup Lemnisk under Airtel’s Start Up Accelerator Program. Lemnisk provides business customers with real-time marketing automation and a secure customer data platform (CDP) capable of building 1-to-1 personalization and cross-channel customer journeys. Businesses could increase retention, conversion and growth of their business through Airtel and Lemnisk offerings. Both companies will work to build the world’s largest enterprise CDP platform. Airtel said the service would be deployed across Airtel’s digital businesses, including the Airtel Thanks app, Wynk Music, Airtel Xstream and Airtel Ads.
Airtel offers the service through Airtel IQ
Airtel has said that it will offer the CDP platform services via in the future Airtel IQ to companies. Enterprises could use the service to create a scalable and omnichannel engagement experience for their customers. In fact, Airtel is going to enable companies to deliver better and more efficient marketing and generate a unique experience for their users.
Adarsh Nair, CEO of Airtel Digital, said: “We are delighted to welcome Lemnisk to the Airtel Start Up accelerator program and become part of our digital innovation engine. We see great potential in this alliance and together with Lemnisk we are striving to become the world’s largest CDP platform. Lemnisk’s real-time marketing automation engine is a perfect fit for us, where more than 350 million customers interact with brands every day through multiple touchpoints.”
Subra Krishnan, Co-Founder and CEO of Lemnisk, said: “My co-founders, Rinku Ghosh and Praveen DS, and I are very excited to strategically partner with Airtel and work together to extract tremendous value from customer data, with preservation of privacy and consent frameworks are key. There really is no global parallel to what Airtel wants to achieve, and that’s inspiring to us.”
