Mac & iPad had a rough quarter in Europe, but better than everyone else’s

Mac shipments fell in Western Europe


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The Western European PC market was hit hard last quarter, but both the Mac and the iPad outperformed hardware from other companies.

The number of notebook computers is declining worldwide, driven by economic factors such as inflation and recession fears. For example Apple sent only 171,000 Macs in India in Q4 2022.

However, the company fared better in Western Europe during the same period, although it still ranked fourth among the top five companies. Canalys latest report tracks PC shipments under which desktops, notebooks and workstations.

Apple shipped 1.4 million Macs in the fourth quarter ahead of Apple, behind Lenovo, HP and Dell with 2.9 million, 2.5 million and 1.6 million, respectively. Asus, in last place, had 900,000 shipments.

Apple tied for fourth for total shipments in 2022 with 6.3 million Macs. Lenovo, HP and Dell led again with 13.9 million, 12.2 million and 7.3 million respectively.

Customers in Western Europe had some enthusiasm for Apple’s tablet. In the top spot for the fourth quarter, Apple shipped 3.4 million iPads, beating Samsung, Amazon, Lenovo and Huawei with 1.4 million, 500,000, 400,000 and 200,000, respectively.

But it had the same number iPad deliveries in the fourth quarter of 2021, so ultimately Apple had no year-over-year growth in shipments, although it had a larger market share in 2022 at 51.8% compared to 43.3% in 2021.

The company also led the number of tablet shipments for the full year with 11.1 million. However, that is a decrease of 16% compared to the 13.4 million shipments in 2021.

Apple shipped 39% fewer Macs in the fourth quarter of 2022 than in the third quarter.

Canalys expects PC shipments to Western Europe to drop another 7% in 2023 before returning to 12% growth in 2024. And tablets are expected to fare worse, with shipments falling 10% this year and rebounding next year to just 4% growth.

Canalys’ report arrives around the same time as the claim that production of the M2 chipping is off the air due to a drop in Mac sales. While Canalys data doesn’t go to specific processors, Apple shipped fewer Macs and iPads compared to 2021 — at least in some markets.

Mac & iPad had a rough quarter in Europe, but better than everyone else’s

Mac shipments fell in Western Europe


AppleInsider may earn an affiliate commission for purchases made through links on our site.

The Western European PC market was hit hard last quarter, but both the Mac and the iPad outperformed hardware from other companies.

The number of notebook computers is declining worldwide, driven by economic factors such as inflation and recession fears. For example Apple sent only 171,000 Macs in India in Q4 2022.

However, the company fared better in Western Europe during the same period, although it still ranked fourth among the top five companies. Canalys latest report tracks PC shipments under which desktops, notebooks and workstations.

Apple shipped 1.4 million Macs in the fourth quarter ahead of Apple, behind Lenovo, HP and Dell with 2.9 million, 2.5 million and 1.6 million, respectively. Asus, in last place, had 900,000 shipments.

Apple tied for fourth for total shipments in 2022 with 6.3 million Macs. Lenovo, HP and Dell led again with 13.9 million, 12.2 million and 7.3 million respectively.

Customers in Western Europe had some enthusiasm for Apple’s tablet. In the top spot for the fourth quarter, Apple shipped 3.4 million iPads, beating out Samsung, Amazon, Lenovo and Huawei with 1.4 million, 500,000, 400,000 and 200,000, respectively.

But it had the same number iPad deliveries in the fourth quarter of 2021, so ultimately Apple had no year-over-year growth in shipments, although it had a larger market share in 2022 at 51.8% compared to 43.3% in 2021.

The company also led the number of tablet shipments for the full year with 11.1 million. However, that is a decrease of 16% compared to the 13.4 million shipments in 2021.

Apple shipped 39% fewer Macs in the fourth quarter of 2022 than in the third quarter.

Canalys expects PC shipments to Western Europe to drop another 7% in 2023 before returning to 12% growth in 2024. And tablets are expected to fare worse, with shipments falling 10% this year and rebounding next year to just 4% growth.

Canalys’ report arrives around the same time as the claim that production of the M2 chipping is off the air due to a drop in Mac sales. While Canalys data doesn’t go to specific processors, Apple shipped fewer Macs and iPads compared to 2021 — at least in some markets.