FANS of Pinterest have shared their surprise at a hidden image in the brand logo – but not everyone agrees on what it appears to be.
One of the most creative applications to reach the world wide web, PinterestThe infamous logo apparently features a pin and fans were amazed at the reveal.
A recent article by Bored Panda focusing on the hidden meanings and images of different companies in different logo designs.
The comment section of the article was filled with messages from fans sharing their confusion and love for Pinterest’s logo choice.
One comment said, “I always thought it was a needle and thread. Huh…”
Another comment read, “Gosh, and here I thought it was stylized text.”
Pinterest is an app designed for curators to group a bundle of photos, videos, or gifs to display on a “corkboard.”
For example, if you are looking for inspiration to design your new home, many users create message boards for their followers to apply to their creations.
One of the app’s founders, Evan Sharp, said: Bessemer Venture Partners in 2019 that they want their supporters to feel “inspired” when visiting Pinterest.
“We have an ethical responsibility to create environments where people feel empowered, inspired and encouraged,” he said.
Creating the logo was not as easy as it seems.
The company has gone through a lot of branding from the beginning of the inspirational app.
In 2010, the company created a blue and gray monochrome design, but that soon changed after they decided to keep the look of the site simple and minimalist.
A year later, they came up with the iconic red color.
They added the sharp pin design and cursive font to differentiate their look from one of the most competitive apps also introduced during that period, Instagram.
In 2016, Pinterest kept the look simple by updating the font to sans-serif, while keeping the pin design and dark red color.
In addition to Pinterest’s unique logo, many other brands have incorporated hidden meanings into their creations.
The ice cream company Baskin Robbins is known for creating 31 tasty flavors, and if you look closely, the logo has a “31” in the B&R.
Smartly designed logos are an essential way to help customers remember your brand.
Amazon is another company that used its name to include a quirky symbol to represent the brand.
The logo has an arrow pointing from AZ to show their customers that they have every item from the alphabet on their site, and the arrow also represents a smiley face.