Tata Play (formerly known as Tata Sky) has launched new ‘Super Saver Packs’ to help users save money on their TV bills. These new packages and prices are available to all Tata Play customers across India. As things are getting more and more expensive in India, this is Tata Play’s attempt to help them save money. Subscribers can purchase these super-value packs by logging into their Tata Play account via the mobile app or website, or by contacting the nearest Tata Play dealers.
Tata Play Hindi Super Value Pack comes with Star Plus, SET, Colors, Zee TV, Star Gold, Sony Max, Zee Cinema, Colors Cineplex, Aaj Tak, NDTV and 203 others channels only for Rs 249. The brand has landed big stars including Kareena Kapoor Khan and Saif Ali Khan in the Hindi speaking markets and Madhavan along with Priyamani in the southern markets for launching a campaign to spread awareness about its latest move .
“Entertainment is a basic human need. However, rising prices are forcing people to choose between necessities such as food and fuel and discretionary expenses such as entertainment. As the nation’s largest content distributor, we are committed to making entertainment more affordable,” said Harit Nagpal, MD & CEO, Tata Play.
This definitely seems like a step in the right direction for Tata Play. The company is already the leading DTH (Direct-to-Home) operator in India and such moves will allow it to gain increased market share.
