A large shipment of Model Ys that landed in New Zealand in September saw Tesla take a convincing first place in the new vehicle registration numbers of the month, even outselling the normally dominant Ford Ranger.
Tesla registered 1502 Model Y SUVs in September, handingly surpassing the Ranger (1043 units) and Toyota Hilux (989 units) in total sales, while also taking the top spot in EV registrations (followed by the WORLD Atto 3 on 221 units and the MG ZS EV with 178 units), as well as leading the passenger and SUV segment ahead of the Mitsubishi Outlander (867 units) and Mitsubishi ASX (410 units).
In total, 14,879 new vehicles were registered last month, making it the second strongest September ever, although it is still 9.9 percent lower than in September last year. All in all, the market year so far is 0.2 percent lower than in the first nine months of 2021.
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A large shipment of Model Ys arriving has prompted Tesla to take sales lead for September.
Registrations of 10,601 passenger cars and SUVs decreased by 10.7% (1,273 units) compared to the same month last year, but are so far ahead of 2021 by 2.2% (up 1,872 units), while registrations of 4,278 new commercial vehicles decreased by 7.9% (366 units). Year-to-date, commercial vehicle sales are down 5.4% (2,114 units) from the first nine months of 2021.
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Similar to August, registrations in September benefited from strong electric vehicle backorder deliveries, with 2,418 new owners, 18 of which were heavy vehicles (trucks), while hybrids also remained strong with 1,674 vehicles registered.
Richard Bosselman / Stuff
The new Ford Ranger led the LCV segment, but Toyota still holds an overall market leadership position.
The best-selling hybrids were the Toyota RAV4 (246 units), followed by the Toyota Yaris Cross (184 units) and the Hyundai Ioniq (150 units), while the Mitsubishi Eclipse Cross led plug-in hybrid sales with 167 units, followed by the Mitsubishi. Outlander (138 units) and the Hyundai Ioniq (41 units). A total of 491 PHEVs were registered in September.
The new Ford Ranger again led sales in the light commercial segment, followed by the Toyota Hilux and Mitsubishi Triton (379 units), but Toyota led the segment with an overall market share of 27% (1,159 units), compared to Ford at 25% (1,063 units) and Mitsubishi at 10% (445 units).
Toyota also remains the overall sales leader, both in September and to date, with 18% market share (2,668 units) for the month, followed by Mitsubishi at 14% (2,094 units) and Tesla in third place with 10% of the market share. market (1,554 units). To date, Toyota has 17% of the market (21,131 units), followed by Mitsubishi with a 15% share (18,964 units) and then Ford with 8% (9,679 units).
As for the most popular vehicle type, the midsize SUV still reigns with 29% of registrations in September, followed by the compact SUV segment with 21% and the 4×4 pickup/chassis segment with 14% market share.
To date, small to medium sized SUVs account for 59% of the total market.