A new Canalys A tablet market study has just been released showing modest 1% growth for the first quarter of 2024. While the small recovery is nothing to write home about, analysts believe it signals a future trend in 2024 as this the first quarter is with a positive movement, after four consecutive quarters of year-on-year decline.
The main driving force is believed to be the recovery of consumer spending and the stabilization of the global economy. Additionally, analysts expect a good year for tablets as new technologies will drive tablet sales, especially Apple's OLED-equipped tablets, 5G in untapped markets, and other innovations. If forecasts are correct, the market will stabilize above pre-pandemic levels by the end of this year.
In terms of market share, Apple still leads with a market share of almost 36% and 12 million units shipped, while Samsung posted a modest 1% increase with 6.8 million units. Huawei is still in a solid third place with an 8% market share, mainly due to its success domestically and in Asia Pacific. Lenovo and Amazon take fourth and fifth place respectively.