SUPERMARKET own-brand products, including chocolate, are often much cheaper than the classic brands – but are they just as good?
The Sun tries out some of the nation's favorite foods to see which supermarket own brand products aligning with brands.
This time we tested what the supermarket own-brand versions look like Twix comparing bars with the real thing on quality and value for money.
We tasted everything chocolate bars and gave them points out of ten for taste, and taking into account how healthy they were based on sugar and saturated fat content.
We then gave them a separate score out of ten for value for money.
Here's how the Twix dupes scored overall out of 20:
Twix
- £1.75 for 4 40g double bars
- Price per bar (two fingers) = 44p
- Sugar content = 14% / Saturated fat content = 48%
The Twix bars had a perfect mix of soft caramel, crunchy cookie and chocolate, which went well together.
The brand version had one of the lowest sugar levels, but the highest saturated fat content of all the bars we tried.
It's a classic, but you pay a lot more for it.
At £1.09 per 100 grams, Twix costs more than twice as much as the cheapest supermarket alternative.
- Taste = 9/10, value for money = 5/10
- TOTAL SCORE = 14/20
WINNER Tesco crispy caramel
- £1.15 for 5 42g double bars
- Price per bar (two fingers) = 23p
- Sugar content = 43.1% / Saturated fat content = 15.1%
Tesco's version was a good alternative to Twix.
The caramel tasted good, although it dissolved quickly in the mouth rather than being chewy.
The cookie was more crumbly but still tasted good.
This was one of the cheapest Twix dupes we tried, at just 55 cents per 100 grams, and it was almost as tasty as the real thing.
- Taste = 8/10, value for money = 8/10
- TOTAL SCORE = 16/20
Asda caramel biscuits
- £1.45 for 5 42g double bars
- Price per bar (two fingers) = 29p
- Sugar content = 43% / Saturated fat content = 15%
The Asda the bars were let down by the biscuit which was dry, dusty and had a burnt butter taste.
This was one of the most expensive supermarket own-brand versions we tried, at 69 cents per 100 grams, and it was no better than the cheapest versions.
- Taste = 6/10, value for money = 6/10
- TOTAL SCORE = 12/20
Sainsbury's Toffee Biscuit Chocolate Bars
- £1.10 for 4 42g double bars
- Price per bar (two fingers) = 29p
- Sugar content = 40.3% / Saturated fat content = 15.9%
The Sainsbury's bars had the lowest sugar content and highest saturated fat content of any supermarket product we tried – but they were a world away from real Twix bars.
The cookie base disintegrated into dust as soon as it was bitten into and the caramel was sickly sweet.
At 65 cents per 100 grams, they were one of the more expensive supermarket versions – although still almost half the price of the brand.
- Taste = 5/10, value for money = 7/10
- TOTAL SCORE = 12/20
Morrisons BicMix
- £1.15 for 4 42g double bars
- Price per bar (two fingers) = 29p
- Sugar content = 43.1% / Saturated fat content = 15.1%
The Morrisons' version had a light salted caramel flavor that lifted it.
The cookie was quite crumbly, but not as dusty as some other own brand versions.
At 68 cents per 100 grams this was the second most expensive supermarket version, but it was much cheaper than Twix and was good value for money.
- Taste = 8/10, value for money = 7/10
- TOTAL SCORE = 15/20
Aldi Dairyfine Jive
- 99p for 5 x 42g double bars
- Price per bar (two fingers) = 20p
- Sugar content = 45.2% / Saturated fat content = 13%
From Aldi bars were not as high quality as Twix – the cookie was more crumbly and there was a hole in one of the bars we tried.
But there was a pleasant caramel flavor with a hint of salt.
The bar had the lowest saturated fat content, but the highest sugar content of all the bars we tested.
At only 47 cents per 100 grams this was a bargain.
- Taste = 7/10, value for money = 8/10
- TOTAL SCORE = 15/20
Lidl Mister Choc Caramel & Biscuit Minis
- £1.59 for 15 individual bars of 23.3g
- Price for two fingers = 21p
- Sugar content = 42% / Saturated fat content = 14%
At the time of testing, Lidl only had individual bars available in a multipack, instead of the double bars we tried at every other supermarket.
These were a poor alternative to Twix – the cookie was like strength and fell apart immediately.
The caramel also had a synthetic flavor.
These were the cheapest we tried, at 45 cents per 100 grams, but not worth the savings.
- Taste = 5/10, value for money = 8/10
- TOTAL SCORE = 13/20
Ways to spend less at a supermarket
Grocery inflation means we're all in trouble, but shopping with these points in mind can save you hundreds of dollars a year:
- Avoid shopping at convenience stores – they charge more
- Ask in the store at what times of the day fresh food products are reduced in price
- Freeze yellow sticker items where you can
- Plan meals ahead
- Try private label or budget brand alternatives
- Use unit pricing to find the best deals
Visit Which? to find out more.
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