Meghan MarkleThe rollout of the jam has been slow – and commentators believe this may be due to clever 'protocols' put in place by the Duchess.
Roberta Fiorito of Royally Obsessed thinks she gave her friends advice on how and when to share the product on social media.
Meghan Soft launched her new lifestyle brand in March, but that has yet to happen get into full swing. Instead, 50 sample jars of homemade jam were delivered to friends and influencers to spread the message.
Ms. Fiorito said of the care packages, “I have so many questions, like what are the protocols for sharing this jam because it's not happening all at once?”
“It's really a rollout, we keep getting new people spreading it every day.”
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Meghan's friends are spreading the word on social media And spreading the jam on crackers and bread in their photos.
Podcast co-host Rachel Bowie also wondered: “My main question for you is: who spreads it best?”
To which Ms. Fiorito replied, “I mean, Chrissy TeigenI just wanted to say, Christie Teigen made fun of everyone with that grilled sourdough bread and butter, got John involved, all the kids, unbelievable.”
Ms Bowie agreed with the choice, saying: “Of course we should have known this would have happened, she's now chef extraordinaire, cookbook author and all.”
“I thought she did a fantastic job and Meghan should hire her for their social media.”
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While the podcast hosts applaud Meghan, they find the extended delay confusing.
“I'm still confused, it's officially May, and it's not out yet, I don't see any rumblings,” says Ms. Fiorito.
The royal guard did some research and tried to find something about the site's launch, but she came back empty-handed.
The rollout of the jam continues with a new friend popping up on social media every few days, starting with fashion designer Tracy Robbins, actress Mindy Kalingand the newest creature Real Housewives of Beverly Hills star Garcelle Beauvais.
But there is still that question, which Ms. Fiorito asks: “When is it going to launch?”
Ms. Bowie has more questions and says, “What is it going to look like? Will it be mass produced? Will it be a limited edition?”