On Monday, OnePlus said it had been in the business for nine years. The company celebrated the occasion by launching ‘OnePlus Featuring’, a new co-creation platform. OnePlus said it currently has more than 30 million Red Cable Club members worldwide. In the affordable premium 5G smartphone market and generally affordable premium smartphone segment in India in Q3 2022, OnePlus was number one, according to data from Counterpoint.
Kinder Liu, President of OnePlus, said: “We live by the motto ‘Never Settle’ and are committed to delivering the best products and experiences to customers. Valuable feedback, insights and ideas from our users motivate us to keep exploring ourselves and challenge.”
OnePlus is a brand that really listens to and interacts with its community, perhaps like no other brand does. OnePlus Featuring is a new springboard to ensure the brand listens to what its customers want.
OnePlus with: a new co-creation platform
In the OnePlus Featuring platform, OnePlus now invites its users to create new products together. OnePlus said a co-created market-ready product would be introduced in the new ‘OnePlus Featuring’ platform. Earlier this year, OnePlus took customer feedback to decide what product it should make next. The verdict became a mechanical and customizable keyboard. OnePlus has teamed up with Keychron and it will be the first time OnePlus has teamed up with an industry player to co-create a product. The keyboard is expected to be released in 2023.
However, OnePlus is expected to launch a duffel bag and AR glasses soon, created by co-creating it with the community. In the OnePlus Featuring platform, users can provide their suggestions for the new product, vote for the best designs, and then wait for the product to be commercially launched. It’s definitely an interesting way for OnePlus to interact with its customers.
