Joost de Vries is a master marketer. After being amazed with a Superb Owl commercial with an emphasis on gull-wing doors and the return of an ’80s icon in the form of the electric DeLorean. The company revealed that it continued with about forty years of design evolution that happened behind the scenes at Italdesign. Today seems like all the work – all the hype! – are paying off with the full reveal of (what appears to be) the production-ready Alpha5.
And honestly, the new Alpha5 is a beautiful piece. See for yourself.
Electric DeLorean Alpha5 unveiled at Pebble Beach
The new DeLorean is made in collaboration with Italdesign, who are taking care of the heavy lifting of the production of the all-electric 2+2 GT. by means of, but not determined by the original.
The design process Italdesign used to arrive at the Alpha5 involved using uncovered archives and representations of car design over the past 40 years to develop three generation concept cars preceding the Alpha5. The end result is the car that DMC could have built had it not gone up in flames in the early 1980s. “Our goal was to bridge the gap between the past and the future, so we produced extensions to the DMC-12 that would have been icons of their time to create the next generation of vehicles, starting with the Alpha5,” said Joost. deVries. , CEO of DeLorean Motor cars Reinvented.
The final technical details are yet to be revealed, but specs and numbers aren’t what Pebble is all about. The Concours is about class, and this new electric DeLorean is stylish enough to drive with your head held high to any casino in Monaco. “As one of the most important events in the world, the Pebble Beach Concours d’Elegance is an important springboard into the future of DeLorean Motors Reimagined, and we are grateful to be a part of this year’s event to showcase the Alpha5 and its predecessors. show,” added Troy Beetz, chief marketing officer of DeLorean Motors Reimagined.
You can check out a few more screenshots from that video below, then let us know what you think of the IRL Alpha5 in the comments section at the bottom of the page. And – oh! Here’s a video of Joost talking about the brand’s new style direction, below. Enjoy that too.
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