Who are the Endeavor group? UFC’s parent company is closing in on a stunning WWE purchase

WWE reportedly being sold to UFC’s parent company Endeavor Group.

The sale could be completed as early as Monday, which is just a day later Wrestle Mania 39the second and last night.


WWE will no longer be run by the McMahon family, it seemsCredit: Getty
WWE will reportedly be bought by Endeavor and merge with UFC


WWE will reportedly be bought by Endeavor and merge with UFCCredit: Getty

That means the struggling giants and UFC would merge and form a new public company under their new owners.

It looks like it now WWE will no longer be a family business after decades under the McMahons.

But patriarch Vince McMahon appears to be part of the deal, continuing the company as executive chairman.

SunSport takes you through everything you need to know about Endeavor amid reports of a completed deal:

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Who are the Endeavor group?

Endeavor is an American holding company of talent and media agencies.

The group represents artists in film, television, music, theatre, digital media and publishing.

The company is led by CEO Ari Emanuel and Executive Chairman Patrick Whitesell.

What are their other sports companies?

As mentioned earlier, Endeavor also owns the UFC, meaning Dana White’s promotion will merge with WWE.

The company is heavily involved in sports as it also partners with the NFL and NHL.

The group also has ties to basketball with interests in the Euroleague competition.


Endeavor also owns Dana White's UFC as the parent company


Endeavor also owns Dana White’s UFC as the parent companyCredit: Alamy

What is Endeavor’s WWE deal?

Adventure will own 51 percentwhile WWE shareholders get the other 49 percent.

The deal also gives the struggling giants an enterprise value of $9.3bn (£7.5bn).

However, McMahon will remain involved with WWE as Executive Chairman, while Emanuel will serve as CEO.

That’s despite the WWE owner sudden retirement in July following allegations that he paid hush money to several women who alleged sexual misconduct between 2006 and 2022.